SERVICES

At PAROI, we offer a range of services designed to meet your business needs and deliver real results. Here’s a breakdown of what we do and how we can help you grow:

Local SEO

We help your business get discovered where it matters most: in your local area. Our Local SEO services cover everything from optimising your Google Business Profile and identifying the right keywords, to managing customer reviews and building accurate directory listings. By strengthening your online presence and improving your visibility on search engines and maps, we make it easier for nearby customers to find you and choose your services. This means more enquiries, more bookings, and consistent long-term growth for your business.

Google Ads (PPC)

Our Google Ads campaigns are designed to generate measurable results for service-based businesses. Whether you need lead generation campaigns, call-only ads, or hyper-local targeting, we build strategies that connect you directly with customers who are ready to take action. With detailed conversion tracking, ongoing optimisation, and a focus on return on investment, we ensure your ad spend delivers real outcomes - more calls, more bookings, and ultimately more customers.

Meta Ads (Facebook & Instagram)

Social media is one of the most powerful ways to connect with your local audience. We create targeted ad campaigns across Facebook and Instagram that are designed to increase awareness, generate leads, and drive engagement. Whether it is building your reputation within the community or running retargeting campaigns to convert past visitors into paying customers, we make sure your business stays visible and relevant where your audience spends their time.

Website Design & Optimisation

Your website should be more than just an online presence - it should work as a 24/7 sales tool for your business. We design and optimise websites that are fast, mobile-friendly, and built to convert visitors into enquiries or bookings. From engaging landing pages to clear calls-to-action, every element is tailored to help your service business attract and retain more customers. With the right design, copy, and analytics in place, your website becomes a powerful driver of growth.

Content Marketing

High-quality content builds trust, authority, and visibility - all essential for local businesses. We develop blogs, service area landing pages, and SEO-optimised copy that not only ranks on Google but also persuades potential customers to choose your services. Our content marketing strategies are designed around your audience and business goals, ensuring every piece of content contributes to stronger brand presence and measurable growth.

Email Marketing

Staying connected with your customers has never been more important. Our email marketing services help you nurture leads and encourage repeat business through automated follow-ups, retention-focused newsletters, and customer re-engagement campaigns. By combining strategy with automation, we make sure your business stays top-of-mind without adding to your workload.

Branding Support

A strong brand creates trust at first glance. Whether you need a refreshed logo, a consistent visual identity, or social media templates that look polished and professional, we can help you elevate your brand presence. Combined with the right marketing strategy, strong branding ensures your business communicates reliability and quality across every touchpoint.

Local Partnerships & PR

Success in the local market is about more than just digital visibility - it is also about community connections. We help your business build authority through directory listings, PR coverage, backlinks, and collaborations with other trusted service providers. By strengthening your presence both online and offline, we position your business as a key player in your local community and create opportunities for sustained growth.