Success stories

  • From Page 5 to Page 1: How a Perth Electrician Increased Organic Leads by 175% in 6 Months

    BACKGROUND

    A small residential electrician in Perth wanted more enquiries without relying on paid ads.

    Challenge:

    • Website stuck on page 5–6 of Google.

    • No dedicated local landing pages.

    • Competitors dominating for 'emergency' searches.

    Solution:

    • Researched 20+ high-intent local keywords.

    • Optimised service pages and built suburb landing pages.

    • Created educational blogs to boost topical authority.

    • Improved site speed and mobile usability.

    Results:

    • +312% increase in organic impressions.

    • Jumped from page 5 → top 3 positions for 'emergency electrician Perth.'

    • 175% more leads from organic traffic (43 calls + 27 form fills).

    Takeaway:

    SEO made this electrician visible to Perth homeowners - generating steady enquiries without extra ad spend.

  • Dominating the 3-Pack: How a Perth Electrician Boosted Map Rankings and Generated 64 Calls in 90 Days.

    BACKGROUND:

    A family-run electrician relied mostly on word of mouth. Their Google Business Profile wasn’t showing up in the local 3-pack.

    CHALLENGE

    • Incomplete GMB listing.

    • Just 5 reviews with 3.8 stars.

    • Poor visibility on Google Maps searches.

    SOLUTION:

    • Completed and optimised their profile.

    • Built 40+ local citations.

    • Implemented SMS + email review requests.

    • Added weekly Google Posts.

    RESULTS:

    • +285% increase in GMB profile views.

    • Ranking in the local 3-pack for 'electrician Perth' + 8 suburbs.

    • 64 new phone calls from Maps.

    • Review rating improved from 3.8 → 4.7 stars.

    TAKEAWAY:

    By optimising GMB and building reviews, this electrician became the go-to choice locally.

  • How a Perth Electrician Reduced Cost Per Lead by 48% with Smarter Google Ads

    BACKGROUND:

    A mid-sized contractor was running ads but wasting budget on irrelevant clicks.

    CHALLENGE:

    • Ads were targeting nationally.

    • No negative keywords → wasted spend.

    • Poor landing page conversions.

    SOLUTION:

    • Rebuilt campaigns with Perth metro targeting.

    • Added negative keywords to block irrelevant traffic.

    • Wrote high-intent ad copy.

    • Redesigned landing page with strong CTAs.

    RESULTS:

    • 48% lower cost per lead ($71 → $37).

    • 129 qualified leads (calls + forms).

    • CTR improved from 2.1% → 6.4%.

    • Conversion rate doubled from 9% → 18%.

    TAKEAWAY

    With a smart Ads setup, this electrician turned wasted spend into predictable growth at half the cost.

  • Scaling to 100+ Monthly Leads: How PAROI’s Full-Service Strategy Helped a Perth Electrician Dominate.

    BACKGROUND:

    A local electrician wanted to dominate Perth search results across organic, maps, and ads.

    CHALLENGE

    • Weak online visibility across all channels.

    • Needed steady, reliable enquiries.

    • Competitors investing heavily in digital marketing.

    SOLUTION

    • Built suburb landing pages + optimised service pages.

    • Optimised GMB, citations, and launched a review funnel.

    • Launched high-intent Google Ads campaigns.

    • Added call tracking and conversion reporting.

    RESULTS:

    • 100+ qualified leads per month consistently.

    • Top 3 rankings for 12 electrician keywords.

    • Appeared in 3-pack across 10 suburbs.

    • CPL at $34 with 40+ calls/month.

    • Estimated +$120k annual revenue increase.

    TAKEAWAY:

    A full-service approach created a growth engine — making this electrician one of Perth’s most in-demand providers.